So why direct mail or bulk mail your customers or potential clients?

Here are a few reasons why direct mail is still one of the most effective forms of marketing and advertising:

• It’s targeted.  The most crucial aspect of using direct mail is it’s ability to precisely target existing customers.  When the right list of target audience is obtained, it does a great job of creating interest in prospect customers.
• Personalised approach. Personalised Addressing of direct mail can send a personal message to the customer, and give an organisation a familiar and credible tone when offering a service.
• Accountability- Direct mail can be tested in small amounts to find the best list or target audience for an area, the best product offer and the best timing for a send, then later be sent out to a wider audience for better results and less wastage.
• Analysis - Bulk mailing is large enough to allow statistical reporting. The results can be compiled to see in detail the performance, via age group, postal area, day of the week etc. With suitable means of recording, such as dedicated phone lines and reference codes results are easily measurable, and will assist with streamlining future sends.